Showing posts with label online. Show all posts
Showing posts with label online. Show all posts

Sunday, March 27, 2016

Starting Your Own BeYOUtiful Business

Starting your own beyoutiful business is incredibly empowering. There are many reasons why you would want to start a direct sales business: flexible hours, working from home, supplementing your household income. And there are just as many reasons why you would want to grow a beauty business: beauty blogging, skin care specialist training, creating relationships. We all have a WHY.


1. Sign up


To start a direct sales business, like AVON, you will need to commit to becoming a representative. AVON has one of the lowest start up costs, only $15 for a starter kit. However, that $15 investment gives a huge return.

It's easy to sign up. Go to cheriefrid.avonrepresentative.com/opportunity/start and step through the easy sign up process. Your starter kit will be sent in the mail and contains 2 full size products, skin care and fragrance samples, Brochures, What's New, and a workbook to get you started.

I will be available to support you in any way. You also have a district and a regional division where you can always go with questions.

2. Login


After you sign up to be a representative, you will have immediate access to the Your Avon portal. You can login and get started right away!

Within your representative portal, you can plan your orders, view your account, access your web office to create your estore, manage customers, view order activity, market through the social media center & more.

The New Representative Center is the first place you will want to go for a step by step guide to setup your business. Once you start selling, place your orders through Your Avon, including products your customers have ordered, demos from the What's New, product samples, brochures and sales tools. To login, sign up!

3. Learn


There are three key areas of training that you should pursue: AVON products, AVON processes and business skills.

To learn about Avon processes, you have full access to AVON University as soon as you sign up as a representative. You will also have direct support from me, and there are many rep groups online that you are allowed to join as an AVON representative.

AVON University also offers product training, and learning about products is best done through reading about the products in the brochures and by trying products yourself.

I offer business skills training to supplement your learning and build marketable skills for yourself. These skills include communication, time management, problem solving, organization, technology and soft skills. To start learning, sign up!

4. Market


AVON has 26 campaigns a year, which is every two weeks. New and seasonal products are always coming out, and each brochure offers specials and sales. There are 13 mark. magalogs every year, offering current trend beauty products for a younger market. Outlet flyers provide last chance buys for clearance and previous season products. AVON has recently introduced the AVON Living magalogs, which provide a huge selection of home decor items.

Market Face To Face. Your local market is the first place to go as you begin to build sales. Tell everyone how much you love beauty and that you are now selling AVON products! Give brochures to people you know and meet, carry products and samples with you, and grow your business in person.

Market Online. Create and use social media accounts to share your love of beauty. By selling online, you are not limited to your local driving radius - you can grow your business by contacting customers all over the United States! Share from the social media center, send emails, and every order customers place on your estore gives you earnings, but payments are processed, and the products are packaged and shipped directly from AVON.

This marketing piece is where your business grows. Selling face to face and/or online is where representatives focus their efforts, and there are many opportunities and directions you can take. Finding your marketing groove is one of the most rewarding aspects to building your beYOUtiful business. There is excitement every time you gather orders from your customers, as you look through the exciting What's New demo books, each time you see an order come in "Direct Delivery", when you share content on social media and it gets a like. For every customer relationship you create, your business grows. To begin marketing your beYOUtiful business, sign up!

Marketing is part of my WHY. I love marketing, I have a Master's degree in marketing, and I want to share this marketing expertise with you, too. Another part of my WHY is empowerment. AVON has two strands of non profit causes: breast cancer and domestic violence. As a survivor of domestic violence, I want to empower women who need a boost, who need a helping hand, who need other women to say that life gets better. Through beautyforapurpose.com and avonfoundation.com, AVON is committed to empowering women beyond helping build financial independence.



what's YOUR WHY?


Sunday, January 17, 2016

What is Direct Selling, Exactly?

Direct selling is the business model where products are developed and tested then distributed to customers through direct channels such as independent sales representatives. There are no "middle men" - no large scale distributors, no retail stores.

Avon Products, Inc. products go directly to the customer, either shipped directly when ordered online, or personally via one of Avon's Independent Sales Representatives.

Sales Channels


Direct sellers make sales face to face or online. Personal face to face  can be made through a representatives existing social networks (friends, family, coworkers, neighbors, groups, businesses) or by prospecting in their geographic area. Online sales can be made through networks online, which expands a representative's prospecting base considerably. Many representatives choose to sell products using both face to face and online channels.

SLM versus MLM


Single level marketing (SLM) direct selling is where a representative buys product from a direct selling company and sells the product directly to customers, gaining a profit on the sale. Multi level marketing (MLM) direct selling is where a representative participates in SLM and also participates in leadership of new representatives, generally with a commission or an incentive.

Avon's 2014 revenue was $8.9 billion.

Why Direct Selling Appeals to Home Entrepreneurs


  • Direct selling is a good choice for:
  • Stay at home moms
  • People with full time employment who want to supplement their income
  • Individuals on disability or are retired and may have limited mobility
  • Retired veterans

Why? Because direct selling has flexibility - you are not confined to specific work hours, driving to a specific location or required to have specific resume skills. It is this flexible alternative to traditional employment options that is probably the most appealing.

In direct selling, there is unlimited opportunity. Direct sales representatives do not have to worry about the product supply chain. In traditional entrepreneurship, the new business has to focus on developing a product or service and identifying the market for that product or service. Product development and manufacturing takes significant time and financial resources. Even a simple at home craft business would have to invest $5000 to $10000 to launch. Direct selling companies typically have a $100 or less investment to launch.

Avon's products include a large, diverse catalog of makeup, skincare, fragrance, bath & body, jewelry, fashion and home, with products for women, men, kids and millenials.

Advantages of Direct Selling


The advantages of a direct selling business model for a sales representative:
  • Create your own work schedule and hours of effort.
  • Ability to enter entrepreneurship with little formal training or education
  • Empowering, especially for women, by creating transferable social and business skills
  • Low start up costs, low risk to maintain, easy to grow, plus profits are tied directly to effort
  • Product catalog available with no development and manufacturing investment

The advantages of a direct selling business model for a customer:
  • Individual human representatives to guide product choices and answer questions
  • Innovative product choices not always available in retail stores
  • Convenience and reliability of service (home delivery by representatives or online shipping)

Freedom of Entrepreneurship


Starting a direct selling business opportunity does not require diplomas, certificates or college degrees. However, direct selling often develops those marketable skills!

  • Communication
  • Time management
  • Organization
  • Innovation and problem solving
  • Customer service
  • Technology literacy
  • Soft skills (creativity, process management, work ethic & social skills)
There are over 18 million people in direct selling. The average cost to start is $100. The risk of loss is incredibly low if you decide to quit. Reasons people are direct selling reps - long term supplemental income, products at a discount, independent entrepreneur flexibility. (DSA 2015 Growth and Outlook survey and 2014 National Salesforce Study).

Join In with your own beYOUtiful business!