Showing posts with label estore. Show all posts
Showing posts with label estore. Show all posts

Sunday, March 27, 2016

Starting Your Own BeYOUtiful Business

Starting your own beyoutiful business is incredibly empowering. There are many reasons why you would want to start a direct sales business: flexible hours, working from home, supplementing your household income. And there are just as many reasons why you would want to grow a beauty business: beauty blogging, skin care specialist training, creating relationships. We all have a WHY.


1. Sign up


To start a direct sales business, like AVON, you will need to commit to becoming a representative. AVON has one of the lowest start up costs, only $15 for a starter kit. However, that $15 investment gives a huge return.

It's easy to sign up. Go to cheriefrid.avonrepresentative.com/opportunity/start and step through the easy sign up process. Your starter kit will be sent in the mail and contains 2 full size products, skin care and fragrance samples, Brochures, What's New, and a workbook to get you started.

I will be available to support you in any way. You also have a district and a regional division where you can always go with questions.

2. Login


After you sign up to be a representative, you will have immediate access to the Your Avon portal. You can login and get started right away!

Within your representative portal, you can plan your orders, view your account, access your web office to create your estore, manage customers, view order activity, market through the social media center & more.

The New Representative Center is the first place you will want to go for a step by step guide to setup your business. Once you start selling, place your orders through Your Avon, including products your customers have ordered, demos from the What's New, product samples, brochures and sales tools. To login, sign up!

3. Learn


There are three key areas of training that you should pursue: AVON products, AVON processes and business skills.

To learn about Avon processes, you have full access to AVON University as soon as you sign up as a representative. You will also have direct support from me, and there are many rep groups online that you are allowed to join as an AVON representative.

AVON University also offers product training, and learning about products is best done through reading about the products in the brochures and by trying products yourself.

I offer business skills training to supplement your learning and build marketable skills for yourself. These skills include communication, time management, problem solving, organization, technology and soft skills. To start learning, sign up!

4. Market


AVON has 26 campaigns a year, which is every two weeks. New and seasonal products are always coming out, and each brochure offers specials and sales. There are 13 mark. magalogs every year, offering current trend beauty products for a younger market. Outlet flyers provide last chance buys for clearance and previous season products. AVON has recently introduced the AVON Living magalogs, which provide a huge selection of home decor items.

Market Face To Face. Your local market is the first place to go as you begin to build sales. Tell everyone how much you love beauty and that you are now selling AVON products! Give brochures to people you know and meet, carry products and samples with you, and grow your business in person.

Market Online. Create and use social media accounts to share your love of beauty. By selling online, you are not limited to your local driving radius - you can grow your business by contacting customers all over the United States! Share from the social media center, send emails, and every order customers place on your estore gives you earnings, but payments are processed, and the products are packaged and shipped directly from AVON.

This marketing piece is where your business grows. Selling face to face and/or online is where representatives focus their efforts, and there are many opportunities and directions you can take. Finding your marketing groove is one of the most rewarding aspects to building your beYOUtiful business. There is excitement every time you gather orders from your customers, as you look through the exciting What's New demo books, each time you see an order come in "Direct Delivery", when you share content on social media and it gets a like. For every customer relationship you create, your business grows. To begin marketing your beYOUtiful business, sign up!

Marketing is part of my WHY. I love marketing, I have a Master's degree in marketing, and I want to share this marketing expertise with you, too. Another part of my WHY is empowerment. AVON has two strands of non profit causes: breast cancer and domestic violence. As a survivor of domestic violence, I want to empower women who need a boost, who need a helping hand, who need other women to say that life gets better. Through beautyforapurpose.com and avonfoundation.com, AVON is committed to empowering women beyond helping build financial independence.



what's YOUR WHY?


Friday, May 1, 2015

Social Media Network Marketing, Simplified

What is Social Media Network Marketing?


Social Media Network Marketing is a type of marketing that leverages social media tools, like Facebook, Pinterest and Instagram, to build network connections for the purpose of selling product or recruiting individuals to a direct sales company.

Top Social Media Network Marketing activities:
  • Creating and sharing content
  • Listening to social media buzz
  • Building networks through comments, Likes, Follows, Tweets, etc.
  • Finding more leads online

AVON ISRs are in somewhat new territory. We want to navigate the social media waters, identify the best tools, engage prospects and drive customers to buy at our youravon page or sign up to sell at our startavon page, and we want to be able to measure how all of that is working.



Tool Description Effectiveness Ease of Use
Facebook connecting and sharing - hard to tell
- FB logarithm changes have reduced views
- pages do have stats
Takes Some Effort
Blogs writing and sharing content - has to be good, relevant, interesting content
- best when it's mobile optimized
Takes A Lot Of Effort
Twitter short "tweets",
micro blog
- can quickly become viral via retweets and hashtags
- offers engagement
Easy Peasy
Linked In professional networking -good for building connections Takes Some Effort
Google + networking
(actually most ppl aren't really sure?)
- Google is making some changes Takes A Lot Of Effort
Pinterest "Pin" to organize and share visuals - Very engaging
- Repins and links drive traffic well
Easy Peasy
Instagram Visuals sharing - Engaging
- Can drive traffic well
Easy Peasy
YouTube Video sharing - Versatile
- Edutainment videos work best
- Call to action helps drive traffic
Takes A Lot Of Effort
Tumblr Micro blog, sharing - Engaging
- Can drive traffic
Easy Peasy
Others, like Vine, Snapchat video sharing, visual messaging, etc. - Varies Varies


With any of these social media tools, one significant factor is CONSISTENCY. Whatever you create and share, do so consistently, on a schedule, with as high a frequency as you can manage. Fresh, interesting, engaging content is so important.

Four Key Social Media Network Marketing Activities:




Spend time creating and sharing CONTENT

Spend most of your time creating high quality content. You should be spending at least 10 + hours a week creating content, though increased traffic and lead generation usually starts at around 6 hours a week.

Write quality blogs, and push blogs out to social media sites, such as Facebook, Pinterest, Instagram and Twitter. Always provide links back to youravon estore! This is incredibly important; prospects can't engage and become customers if they don't have the path to your estore.

Content should be written, but you can enhance and elaborate through visuals and videos.

Share product and opportunity directly from your estore, and leverage the sharing tools available through the Social Media Center!


LISTEN to people on social media 

Listen to the buzz. Don't comment until you have really listened! Listen to what online prospects are saying. Listen to their concerns, their comments, their complaints. THEN, carefully craft responses that fill their needs.

Listen to individuals through comments and messaging. Respond with professional solutions, but don't push product. Help solve their problems!


Build RELATIONSHIPS

Make friends, not enemies. Try not to be overly aggressive... people want to buy from a person not just someone who can post about their products. People want to know that you have the knowledge they are seeking.

Make online customers a priority, just like you would if you were helping them face to face. Treat online prospects and sales exactly like personal sales.

Be professional, and always communicate like everyone you meet online is a customer. If you wouldn't say something to a customer while standing on their porch, never say it online! Never be rude, and always respect everyone. Avoid commenting about religion, politics, controversy and never use any inappropriate content on any publicly viewable social media!


Find more LEADS online 

Drive leads to you by creating quality content. LINK, LINK, LINK directly to your estore or opportunity page.

blogs, infographics and video


Seriously, write a quality blog post, create a valuable video, or pin an infographic you have created EVERY SINGLE DAY!

Online events can rapidly expand your leads. Host a Facebook party!

You can also use tools such as SEO and SIGs to help find more customers online. Search Engine Optimization (SEO) is using keywords within your content to help people find you. (This is not the same as Google Adwords, which is not allowed by Avon). These are keywords that you use as a rich way to enhance your content by placing them within your content and as tags/labels on your blogs. Special Interest Groups (SIGs) are niche sites where people go for specific interests they have. These can be within Facebook groups, Pinterest interests, Twitter hashtags, and niche websites such as Ravelry or CafeMom.


Bonus!


Integrate all social media tools, starting with the quality content and sharing out everywhere! For example, for every blog post you write, share it to Facebook and Twitter. Create a companion board and infographics for Pinterest. Plan videos to post through YouTube. INTEGRATE your Social Media Network Marketing efforts!

Be aware that every social media site has its own policies, and Avon has its own policies. Make sure you read, understand and follow those policies!