What is Social Media Network Marketing?
Social Media Network Marketing is a type of marketing that leverages social media tools, like Facebook, Pinterest and Instagram, to build network connections for the purpose of selling product or recruiting individuals to a direct sales company.
Top Social Media Network Marketing activities:
- Creating and sharing content
- Listening to social media buzz
- Building networks through comments, Likes, Follows, Tweets, etc.
- Finding more leads online
AVON ISRs are in somewhat new territory. We want to navigate the social media waters, identify the best tools, engage prospects and drive customers to buy at our youravon page or sign up to sell at our startavon page, and we want to be able to measure how all of that is working.
| Tool | Description | Effectiveness | Ease of Use |
|---|---|---|---|
| connecting and sharing | - hard to tell - FB logarithm changes have reduced views - pages do have stats |
Takes Some Effort | |
| Blogs | writing and sharing content | - has to be good, relevant, interesting content - best when it's mobile optimized |
Takes A Lot Of Effort |
| short "tweets", micro blog |
- can quickly become viral via retweets and hashtags - offers engagement |
Easy Peasy | |
| Linked In | professional networking | -good for building connections | Takes Some Effort |
| Google + | networking (actually most ppl aren't really sure?) |
- Google is making some changes | Takes A Lot Of Effort |
| "Pin" to organize and share visuals | - Very engaging - Repins and links drive traffic well |
Easy Peasy | |
| Visuals sharing | - Engaging - Can drive traffic well |
Easy Peasy | |
| YouTube | Video sharing | - Versatile - Edutainment videos work best - Call to action helps drive traffic |
Takes A Lot Of Effort |
| Tumblr | Micro blog, sharing | - Engaging - Can drive traffic |
Easy Peasy |
| Others, like Vine, Snapchat | video sharing, visual messaging, etc. | - Varies | Varies |
With any of these social media tools, one significant factor is CONSISTENCY. Whatever you create and share, do so consistently, on a schedule, with as high a frequency as you can manage. Fresh, interesting, engaging content is so important.
Four Key Social Media Network Marketing Activities:
Spend time creating and sharing CONTENT
Spend most of your time creating high quality content. You should be spending at least 10 + hours a week creating content, though increased traffic and lead generation usually starts at around 6 hours a week.Write quality blogs, and push blogs out to social media sites, such as Facebook, Pinterest, Instagram and Twitter. Always provide links back to youravon estore! This is incredibly important; prospects can't engage and become customers if they don't have the path to your estore.
Content should be written, but you can enhance and elaborate through visuals and videos.
Share product and opportunity directly from your estore, and leverage the sharing tools available through the Social Media Center!
LISTEN to people on social media
Listen to the buzz. Don't comment until you have really listened! Listen to what online prospects are saying. Listen to their concerns, their comments, their complaints. THEN, carefully craft responses that fill their needs.Listen to individuals through comments and messaging. Respond with professional solutions, but don't push product. Help solve their problems!
Build RELATIONSHIPS
Make friends, not enemies. Try not to be overly aggressive... people want to buy from a person not just someone who can post about their products. People want to know that you have the knowledge they are seeking.Make online customers a priority, just like you would if you were helping them face to face. Treat online prospects and sales exactly like personal sales.
Be professional, and always communicate like everyone you meet online is a customer. If you wouldn't say something to a customer while standing on their porch, never say it online! Never be rude, and always respect everyone. Avoid commenting about religion, politics, controversy and never use any inappropriate content on any publicly viewable social media!
Find more LEADS online
Drive leads to you by creating quality content. LINK, LINK, LINK directly to your estore or opportunity page.blogs, infographics and video
Seriously, write a quality blog post, create a valuable video, or pin an infographic you have created EVERY SINGLE DAY!
Online events can rapidly expand your leads. Host a Facebook party!
You can also use tools such as SEO and SIGs to help find more customers online. Search Engine Optimization (SEO) is using keywords within your content to help people find you. (This is not the same as Google Adwords, which is not allowed by Avon). These are keywords that you use as a rich way to enhance your content by placing them within your content and as tags/labels on your blogs. Special Interest Groups (SIGs) are niche sites where people go for specific interests they have. These can be within Facebook groups, Pinterest interests, Twitter hashtags, and niche websites such as Ravelry or CafeMom.
Bonus!
Integrate all social media tools, starting with the quality content and sharing out everywhere! For example, for every blog post you write, share it to Facebook and Twitter. Create a companion board and infographics for Pinterest. Plan videos to post through YouTube. INTEGRATE your Social Media Network Marketing efforts!
Be aware that every social media site has its own policies, and Avon has its own policies. Make sure you read, understand and follow those policies!
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