create content |
I try to create high value content and product content. This is an example of product content.
I made a video using Animoto. I used text and product images of boots to create a short product promotional video about relevant trends. This is just ONE example of content: a short YouTube video. I try to create at least ONE piece of content every day. It doesn't always happen. |
SHARE CONTENT |
Then I shared the video to YouTube. From my Animoto phone app, I also downloaded the video and then shared a snippet to Instagram. I pinned all of the products in the video to one of my Pinterest boards. From YouTube, I tweeted the video to my Twitter, adding some hashtags. From YouTube, I shared the video to my Facebook page.
The idea is to maintain a consistent brand image across all social media accounts. I would use the same share process for a blog post, infographic or any other valuable content created. |
creating and sharing content frequently is the number one strategy to increase sales online.
TIPS
- Make sure all paths lead back to your estore
- Frequency is really frequent, like way more frequent than you think
- Facebook 1/day
- Twitter 5/day
- Linked In 2/week
- Pinterest 5/day
- Google + 5/week
- Instagram 1/day
- Blogs 4/week
- Youtube 1/week
- Content should be a mix of product promotion, valuable information and curating content found on the internet
- 1/3 create your own
- 1/3 share product
- 1/3 curate other content
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