Thursday, November 5, 2015

Create and Share Content on Social Media

create content

 I try to create high value content and product content. This is an example of product content.

I made a video using Animoto. I used text and product images of boots to create a short product promotional video about relevant trends.

This is just ONE example of content: a short YouTube video. I try to create at least ONE piece of content every day. It doesn't always happen.

SHARE CONTENT

Then I shared the video to YouTube. From my Animoto phone app, I also downloaded the video and then shared a snippet to Instagram. I pinned all of the products in the video to one of my Pinterest boards. From YouTube, I tweeted the video to my Twitter, adding some hashtags. From YouTube, I shared the video to my Facebook page.

The idea is to maintain a consistent brand image across all social media accounts.

I would use the same share process for a blog post, infographic or any other valuable content created.

creating and sharing content frequently is the number one strategy to increase sales online.

TIPS
  • Make sure all paths lead back to your estore
  • Frequency is really frequent, like way more frequent than you think
    • Facebook 1/day
    • Twitter 5/day
    • Linked In 2/week
    • Pinterest 5/day
    • Google + 5/week
    • Instagram 1/day
    • Blogs 4/week
    • Youtube 1/week
  • Content should be a mix of product promotion, valuable information and curating content found on the internet
    • 1/3 create your own
    • 1/3 share product
    • 1/3 curate other content

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