What's New
I just sat down on this rainy day with a hot cup of tea, and flipped through the latest catalog. I chose to add some products to my order that will help me sell more, and I picked a few things just for myself!
Normally, I don't share what I plan, but I'll let you in on this secret. Here's what I'm getting:
- Skincare. I'm going to stock up on Anew skincare. It's available at a special representative price, and I would like one of each to have on hand and to share and show.
- Body spa. I'm getting some bubble bath at a discount. We go through a lot of bubble bath in my household!
- Makeup. I want to test concealers and do a video on concealing under eye discoloration and blemishes on the face. All four concealers that Avon carries is available as a demo, so I'm going to get a few colors of each: Extra lasting, Anew Age-transforming, Cream concealer and Concealer stick. I'm also going to test the Invisible Coverage Liquid Foundation. Foundation can be pretty expensive, and this foundation is normally $12 in the brochure, so getting it for $4.50 is amaze!
- Fashion. I really need a new pair of shoes, but I'm going to wait until next campaign to buy myself some shoes.
- Jewelry. I absolutely HAVE to have the Inner Wisdom necklace for myself. It's an owl that can be worn as a pendant or as a pin. I am totally in love with owls, so this is a must have for me.
- Samples. Finally, there are samples for all four of Anew lines: Vitale, Reversalist, Ultimate and Platinum. The samples are buy 2 get 1 free, and I'm going to start mailing them out, so I really need to stock up. There are 5 in each pack, and there's one pack for day, one for night. So, if I get the deal and I choose all of these samples, I can get 120 samples for only a $16 investment.
This particular catalog has a lot of "Unlimited quantities" so representatives that do table events can truly stock up on product right now!
So, here's the deal: I am looking at the latest Avon What's New. These are demo books that give Avon representatives an advance opportunity to see new products, buy stock to sell, and order products at a discount. Representatives can also order sales tools and samples. New representatives have a limit of 1, unless there are special "Unlimited quantities" offers available.
This is special. Back when I used to work retail, we would get huge books of products to order for the store, and we would get cartons of demo products to see, feel, smell and test before ordering them for the racks. Now, many companies - including Avon - are etailers, and are part of the global ecommerce world. Yet, Avon reps can still get their hands on demo products in advance. Reps can order from a What's New 2 campaigns ahead of when that brochure starts. Take my demo order for example: that is all from the What's New for campaign 4, but I can order it now with campaign 2. Campaign 4 won't launch for me until the end of January. When I used to work trade shows, I would give demonstration of products at the booth, so customers would know how it worked.
You can see all of the current What's New catalogs online, but you cannot order anything from a What's New unless you are an official Avon Independent Sales Representative. These advanced products and discounts are exclusively for reps only. But you can Join In and build your own beYOUtiful business!
#AvonWebTV
The other thing I want to talk about is Avon WEBTV. This is a preview video series that is available on YouTube. It is hosted by Tiffany Bartok, a makeup artist from NYC. AvonWEBTV started last May, and it's a great way to stay in touch with the latest new products, get tips from other representatives and feel connected to other Avon representatives! The Avon USA Representatives web channel is the only place online you can see AvonWEBTV: https://www.youtube.com/user/AvonUSAReps
So, Episode 10 was just posted to Avon's YouTube channel 2 days ago. (I am a YouTube channel addict... as soon as one of the people I subscribe to post a new beauty video, I am on it in no time!) My favorite segment is when Rebecca Luedemann gives us a sneak preview of what's coming.
Plus, you can really interact using the hashtag #AvonWebTV on Twitter and other social media. I try to share my #brochureselfie every campaign using the #AvonWebTV hashtag! So.... another secret? When Campaign 5 launches, I will be wearing the new Perfectly Matte Lipstick for my #brochureselfie because I ordered it in my campaign 3 What's New, and I had time to test it out and shoot a selfie wearing it! (Hmm... what color should I demo?)
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