This is a HUGE opportunity. Many companies have a very specific marketing plan for television, print and radio. However, companies are struggling to move into the social space because it is such a different way to market.
Companies that sell through direct representatives have an opportunity to really excel in the social media space. Why? Because social media is about two things: individuals and relationships. Social works best when it is individual people connecting through relationships within the social media space. This is ideal for direct sales because the individual representatives can really showcase themselves and the companies products in conjunction.
The true opportunity comes because more content is needed. Content creation is still an enormous opportunity, and the more content that can be created around a product or a company, the more that company will excel within the social media space.
What does social media content look like? It looks personal, it looks unique and it looks valuable. It is authentic. And it looks different for every single platform, which is part of why more of it is needed. Facebook content looks different from Tweets, which look different from Instagram, which is definitely different from video social like Vine and YouTube. The mood is also something to consider. Is the content funny, inspirational, informative, promotional, educational? New, fresh, authentic, valuable content is very needed.
Content forms can include:
- blogs
- photography (all types, but flat lay photos, especially in Instagram, are on trend in social)
- tweets and retweets
- Pinterest images and infographics
- product reviews
- videos (short, highly engaging videos are really starting to define social media this year)
- interactive, such as quizzes, games, tools, and apps (a true need: there are nearly none for beauty, but people are clamoring for them!)
Would you like to blog?
Do you want to write informative blog posts about people, products and your love of beauty? Like to share everything that's going on? new products, news, promotions, and sales? As a blog writer, the name of the game is share, and often. Blogs should have editorial schedules: write about new products on Sundays, write about the upcoming week's promotions on Fridays, and so on.
Blogs should be an engaging blend of text and images. The content should be useful to the reader... people should be able to get something valuable from the blog post. If you like the idea of researching expert information, writing quality, fresh content, consistently, then start writing blogs!
Qualifications:
- Grammar and writing skills
- Able to create original and engaging blog content
- Passionate about sharing your love of beauty
Want to learn more about being the best blogger?
Are you creative with a camera?
When you are out, are you the type of person to pull out your smartphone and start shooting pictures? Do you love taking selfies, or photos of your makeup hauls? As a photographer, you really have a lot of fun, creative things you can do and then share on social media channels like Instagram.
Photographs about beauty come in a variety of formats: lifestyle photographs of people, well lit professional style photographs, even flat lay product photographs. (Which are really hot on Instagram right now, by the way). If you love the idea of using your smartphone, digital camera or even high end SLR camera to take gorgeous photographs, then start shooting!
Qualifications:
- Creative photography skills
- Enjoy shooting photographs of people
- Able to setup a creative scene
Looking for some great lifestyle photography tips?
Do you love trying new beauty products?
Do you pick up the newest lipstick, eyeshadow palette or beauty gadget (BeautyBlender anyone?) just to see how it works? Would you love to try new fragrances or fit new clothing styles? As a product tester, you try out new products for quality, look, feel, and other consumer focused characteristics.
Product testers are usually the first to buy something that has just been released to market. Often, the new products are part of a product review - sometimes done using video and shared out to YouTube.
Qualifications:
- Connected with beauty news, new products and trends
- Like reading or watching new product reviews
- Love to try out new products when they are released
Check out some pretty intense tips for top product review writing.
Are you an influencer?
Image makers are at the top of their industry. They are the people that influence what others do, and they are very much trendsetters. Becoming an influencer takes expertise and patience in order to build a loyal and trusting following.
Influencers have the ability to create action, and are often the go to resource in their industry. To be a beauty influencer, you have to focus on developing ultra high quality content, network and build a strong presence over time. It can be done!
Top tips for becoming a social media influencer.
Qualifications:
- Want to be a leader in beauty
- Reliable image maker and able to share expert news with many people
- Connect with people... daily
If this business lifestyle sounds great to you, you can do it. Right now. Build your very own business online, write blogs, take photos, test new products and influence others through social! You have the power to create this rockstar social media presence, and you can do it in conjunction with a wonderful company that offers amazing beauty products.
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